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Privacy Policy

Privacy Policy for House of Yarrow
Last Updated: 5/6/25
This Privacy Policy outlines how House of Yarrow collects, uses, and protects your personal information. By using this website, you agree to the terms described below.

1. Information We Collect

We collect minimal personal data:

  • Email Addresses: When you voluntarily subscribe to our newsletter, we collect and store your email address in our WordPress database.
  • Affiliate Links: We use affiliate programs (Amazon Associates and Chicory). Clicking these links may generate cookies or tracking via those third-party platforms (see Section 4).
  • Website Analytics
    • Google Analytics (GA4)
    • Piwik Pro
    • WP Recipe Maker: Anonymized recipe interaction data
    • Mediavine Grow: Anonymous engagement metrics (e.g., page views, social shares, content recommendations)

All tools use cookies but collect no personally identifiable information (PII).

2. How We Use Your Information

  • Newsletters: Email addresses are used solely to send updates, content, or promotions you consent to receive.
  • Affiliate Programs: To comply with affiliate program requirements and earn commissions on qualifying purchases.
  • Analytics:
    •  GA4/Piwik Pro
    • WP Recipe Maker: Recipe popularity analysis
    • Mediavine Grow: Content engagement optimization

We will never sell your email. Brevo prohibits sharing/selling contact imformation.

3. Data Sharing

We share information only as follows:

  • Brevo: Our email processor
  • Affiliate Partners: When you click Amazon or Chicory affiliate links, these third parties may collect data (e.g., cookies, purchase history) under their own policies. We have no control over their practices.
  • Analytics Providers]

4. Third-Party Tracking

We use:

  • Brevo: Email engagement tracking
  • Affiliate links: Amazon/Chicory cookies
  • Analytics Tools:
    • GA4/Piwik Pro: Website traffic analysis
    • Mediavine Grow: Social/share tracking
    • WP Recipe Maker: Recipe interaction metrics

How to Opt Out:

5. GDPR Compliance (For EU Users)

If you are a resident of the European Union (EU), the General Data Protection Regulation (GDPR) grants you specific rights regarding your personal data:

Lawful Bases for Processing

We process your data under the following lawful bases:

  1. Consent
    • Applies to:
      • Newsletter subscriptions (explicit consent when subscribing.
      • Analytics cookies (Google Analytics 4, Piwik Pro, Wp Recipe Maker, Mediavine Grow)
    • Mechanism:
      • Newsletters: Consent provided via opt-in form submission.
      • Analytics: Consent managed through our cookie banner.
  2. Legitimate Interests
    • Applies to: Affiliate program participation (Amazon Associates, Chicory)
    • Justification: Necessary to sustain website operations through commissions.

Your GDPR Rights

You have the right to:

  1. Access the personal data we hold about you.
  2. Rectify inaccurate or incomplete data.
  3. Request Erasure of your data (unless we must retain it for legal reasons).
  4. Restrict Processing of your data under certain conditions.
  5. Data Portability – Receive your data in a structured, machine-readable format.
  6. Object to processing based on legitimate interests.

To exercise these rights, contact us at houseofyarrowllc@gmail.com. We will respond within 30 days.

Complaints

If you believe we’ve mishandled your data, you may lodge a complaint with your local EU supervisory authority.

6. Data Protection

We take reasonable steps to protect your email address:

  • Stored securely in our WordPress database.
  • Access is restricted to authorized personnel.
  • We use SSL encryption for data transmission.

However, no online method is 100% secure. We cannot guarantee absolute security.

7. Your Rights

You may:

  • Request access to, correction of, or deletion of your email from our records.
  • Unsubscribe from newsletters at any time using the “unsubscribe” link in emails.
  • Contact us at [Your Contact Email] for data-related requests.

8. Policy Changes

We may update this policy periodically. Changes will be posted here with a revised “Last Updated” date. Significant changes may be notified via email (if subscribed).

Contact Us

For questions about this policy or your data, email: houseofyarrowllc@gmail.com.